Overton Creative Consulting has been employed on range of exciting projects.
A summary of current and past projects include:
Penrith City Council (NSW) – Public Art Strategy – Soper Place Development
September 2021 – December 2022
Overton Creative is currently assisting Penrith City Council in the transformation of Soper Place car park into a unique destination that blends work, leisure and play.
The design for Soper Place was decided through a NSW Government Design Excellence Competition and judged by a panel of independent industry professionals. The winning design was created by architects Durbach Block Jaggers, and seamlessly integrates commercial, community and nature to support Council’s Cooling the City initiatives.
Overton Creative will oversee the development of a public art strategy, artist procurement and artwork delivery.
City of Launceston (TAS) – Public Art Background Paper
May – July 2021
In November 2020, City of Launceston Council unanimously endorsed the adoption of the City of Launceston’s Cultural Strategy 2020 – 2030. The Strategy acknowledges the importance of public art and the need for Council to develop a Public Art program for Launceston.
Overton Creative has been employed to develop a detailed background research paper to inform a broader Public Art Strategy.
Broken Hill City Council (NSW) – Cultural Plan 2021-2041
August 2020 – July 2021
Overton Creative, in collaboration with Cred Consulting and SGS Economics and Planning have been engaged to deliver a Broken Hill Cultural Plan 2021-2041.
The purpose of the plan is to provide an overarching framework and strategic direction for cultural programs, services and facilities in the City of Broken Hill for the next 20 years. It will help embed cultural infrastructure into the larger program of city-shaping infrastructure planning for the
City of Broken Hill.
Camden Council (NSW) – Public Art Research Project
September 2020 – November 2020
Overton Creative was recently commissioned by Camden Council to develop a significant research document/report to inform Council and developers of potential public art themes, directions and locations throughout the LGA providing relevant site history, cultural background and other findings that will inform the development of public art briefs when contracting public artists in the identified areas.
The report also researched possible locations and key sites for a public art
trail which could act as an attractor and activator in key areas across the
LGA., along with youth Public Art participation projects, to create or
enhance the sense of place for young people.
The report included background information and detailed presentation
of research including references relating to the comprehensive study of
the sites/locations, along with visual documentation including
conceptual reference points, photographs, maps or diagrams.
Fairfield City Council (NSW) – Cultural Planning Mentorship
February – July 2020
Overton Creative is currently undertaking a bespoke mentorship with Fairfield City Council on the development of the new Fairfield City Cultural Framework. This project involves taking on the role of guide and sounding board; developing confidence and a developmental pathway for mentored staff to increase their skills and knowledge in strategic cultural and social planning.
The mentorship has been tailored to the needs of staff and their current experience and exposure to strategic planning via a collaborative/capacity building model. The mentorship has involved helping to set clear parameters and expectations from the beginning of the project; and assisting with conceptual development of the Cultural Framework (through workshopping cultural planning principles and key objectives and goals).
Bathurst Regional Art Gallery (NSW) – Strategic Plan
Jan – March 2020
Built in 1989, Bathurst Regional Art Gallery was the first purpose built regional gallery in NSW, and provides professional development opportunities for local and regional artists. The Gallery is a creator of innovative curated and quality touring exhibitions, and operates the highly celebrated Hill End Artists in Residence Program.
Overton Creative facilitated a number of consultations with key stakeholders and the community to develop a robust and ambitious Strategic Plan (2021-2024) for the gallery to strive to remain the cultural heart of Bathurst and Central West community whilst retaining its stature in the sector as a leading gallery in regional Australia.
Tweed Regional Gallery & Margaret Olley Art Centre (NSW) – Strategic Plan
December 2019 – February 2020
Overton Creative worked with the Tweed Regional Gallery & Margaret Olley Art Centre to develop a new 4 year Strategic Plan.
The new Strategic Plan will see TRGMOAC realise its vision and mission – to create a unique, high quality and dynamic arts experiences – through the achievement of key strategic focus areas. These areas centre on the continued positioning of the Gallery as central to arts and cultural life in the region and beyond.
Wollongong Art Gallery (NSW) – Strategic Plan
November 2019 – February 2020
Overton Creative in consultation with Wollongong Art Gallery and stakeholders a new Strategic plan (2020-25).
This plan highlights a number of operational and strategic opportunities for the Gallery over the next five years that will substantially improve the visitor experience as well as the development and expansion of the art collection. The Plan will guide the Gallery over the next 5 years, enhancing the cultural and creative experience in Wollongong and contributing to social connectivity, economic development and well-being in the community.
Museums & Galleries NSW (MGNSW) – Strategic Plan
July 2019 – Jan 2020
Overton Creative worked with Museums & Galleries NSW to develop a new 4 year Strategic Plan.
The development process for this new Strategic Plan (undertaken during the latter part of 2019) allowed M&G to review the organisation’s directions in response to an ever-changing operating environment and dynamic nature of the sector represented. The consultation process invited staff, M&G Board and a range of stakeholders to help set priorities for the 2021-2024 period.
Georges River Council (NSW) – Public Art Policy & Implementation Plan
July 2019 – Jan 2020
Overton Creative was employed to undertake a major body of work for
Georges River Council, Sydney. The contract involved developing a new
public art policy and public art implementation plan. This process
involved extensive community and council consultation and site visits
to develop a LGA specific plan for public art.
To support the Policy development an Implementation Plan was conceived.
The Public Art Implementation Plan aims to implement public art that will
impact on the cultural, social and physical fabric of the Georges River LGA.
The Plan also celebrates public art for its intrinsic value: its capacity to
enhance the LGA’s existing assets; to embody and express the connection
people feel for places in which they live and work; and to support local
initiatives and non-arts agendas.
Uniting Mayflower Village Westmead (NSW) – Public Art Plan
August – November 2019
Overton Creative is currently working with Uniting Care and Savills Project Management on a comprehensive Public Art Plan for Mayflower Village Westmead. The project is the redevelopment of existing aged care facilities for the purpose of a new, contemporary seniors living development. The new development, designed by Marchese Partners, will include a residential aged care facility (high & low care), independent & serviced living units for seniors, a childcare centre & on-site support services (small shops, hairdresser, function/meeting rooms, cafe).
Warrick Lane Precinct, Blacktown (NSW) – Public Art Framework & Implementation
May 2019 – February 2021
Overton Creative worked with Cox Architecture and Blacktown City Council to support a collaborative creative process between the design/development team (including architect, landscape/urban designers and other design professionals including lighting and wayfinding) and artist/s to generate distinctive and site specific artworks. The artworks include DADU BAMUL – Under the ground (earth), i a series of figures and animals painted by Aboriginal artist Blak Douglas, that adorn all the levels of the underground carpark. The artist has used images and language of a different animal, native to this area of Dharug Land, to identify each level of the carpark, with images of other animals native to this area scattered all around the building. The other artwork is ‘Light Wing’ is an 8-metre-high reflective sculpture mounted on the precinct’s tallest building. It was designed and built by Melbourne artist collective Skunk Control,, and was inspired by the partitioned wings of a local species of dragonfly.The artwork uses optical technology to reflect and transmit sunlight from diverse vantage points and at night, white LEDs project light through the optical filters producing an ever-changing kaleidoscope of colour.
Tweed Shire Public Art & Placemaking Policy (NSW)
May 2019 – July 2019
Overton Creative was employed to steer the development of Tweed Shire Council Placemaking & Public Art Policy that shapes a vibrant approach to the development of public art, place-making projects, and urban design that reflect, strengthen and support Tweed Shire’s Council’s key strategic objectives into the future.
Tweed Regional Gallery Foundation Strategic Plan (NSW)
March 2019 – July 2019
Overton Creative is working with the Tweed Regional Gallery Foundation to develop a Strategic Plan that broadens not only support the primary outcomes of the Gallery’s core business – that being; collections, exhibitions, learning and public programs, capacity building, outreach and visitor experience but also aim to seek to assist the Gallery to broaden its reach; to deepen its influence; and to assert its relevance to local, state and national/international communities. An important component of this has been to recognise the Foundation’s existing and future capacity to deliver on its mission and take steps to adequately resource itself.
Broken Hill GeoCentre Business Plan (NSW)
March 2019 – August 2019
Overton Creative developed a new Business Plan for the Albert Kersten Mining & Minerals Museum (GeoCentre) that tells the story of how the world’s largest deposit of silver lead and zinc was formed in Broken Hill.
The process included:
- Facilitating discussion with Museum and council staff along with other key stakeholders to identify emerging issues and opportunities that will have a likely impact and/or assist to drive forward Geo Museum’s strategic approach and delivery over the next 3-5 years
- Re-forming the Museum’s strategic context to their key stakeholders, through pinpointing the mutual connection points in forward planning.
- Building a clear narrative to describe the Museum’s overall strategic approach, with particular attention to reinforcing Museum’s relevance to the local and regional communities and funding partners.
Willoughby Public Art Policy & Guidelines (NSW)
October 2018 – January 2019
Overton Creative was commissioned to produce a Public Art Policy & Guidelines that can assist Willoughby City Council stakeholders and developers to facilitate the design and development of temporary and permanent public art across Willoughby. The project also involved undertaking key research that can be used for the development of a Public Art Strategy, specific to locations across Willoughby LGA.
Western Sydney Cultural & Creative Industries Hub – Parramatta North (NSW)
Overton Creative recently authored a detailed discussion paper for the Sydney Business Chamber – Western Sydney into the feasibility of Western Sydney Cultural & Creative Industries Hub. The paper was launched by the NSW Minister for the Arts; The Hon. Don Harwin (MLC). The establishment of a Western Sydney Cultural & Creative Industries Hub at the centre of the ‘Central City’ will provide that ‘home’ and will go further to cultivate a unique ‘habitat for creativity’ for one of NSW’s fastest growing sectors and significantly contribute to the placemaking of one of Sydney’s most historic sites.
It will support and encourage entrepreneurship and innovation, boost cultural and social development as well as employment at a regional level. The hub would be flexible and suitable for many types of activity such as meetings, networking, hack events, private working, group working, discussion-based events, training, mentoring, incubation and acceleration of projects or firms, collaborative making and research ideas.
City of Hobart Public Art Framework (TAS)
July – March 2019
Overton Creative was tasked with developing a clear, aspirational and bespoke 5 – 10 year Public Art Framework for the City of Hobart to align with the City of Hobart’s broad vision and align with the ‘Creative Hobart’ strategic framework. The resulting plan/framework and process engages with Hobart’s diverse, creative community to inform a vision and guiding principles, as well as contemporary policies and operational procedures for the City’s public art program.
Broken Hill Regional Art Gallery (NSW) – Gallery Policies Development
April – August 2018
Overton Creative is currently creating a series of associated policies for the Broken Hill Regional Art Gallery. These policies take a contemporary and integrated approach to policy creation with links to key Council policies and plans and developed in-line with museum and gallery best practice and include:
- Acquisition and Collections Policy
- Exhibitions Policy
- Incoming and Outgoing Loans Policy
- Broken Hill City Council Public Art Policy
Broken Hill Regional Art Gallery (NSW) Strategic Plan 2020-2024
January – July 2018
Overton Creative is currently working Broken Hill Regional Art Gallery on the development of a new Strategic Plan.
The Broken Hill Regional Art Gallery is the oldest art gallery in regional NSW. The gallery is housed one of Broken Hill’s original heritage buildings, beautifully restored and located in the central business district of the city. This new Strategic Plan presents an opportunity for the Gallery to continue to redefine it’s regional and remote context in a positive light – recognising that geographic limitations are diminishing, educational aspirations and opportunities are improving and local investment in the City is cultivating, particularly across the broader cultural/social and tourism sectors. It is also very much about seeing the Gallery as the ‘centre of the community’ supporting social interactions and connections that contribute to individual and community wellbeing and to the liveability of the City; retaining a sense of identity and connection to place. It recognises connections with the community ensuring that Broken Hill has a vibrant and sustainable cultural life which values the potential of the area’s culture, distinctive local characteristics and collective possibilities.
32 Smith Street, Parramatta – Public Art Plan (NSW)
Nov 2017 – February 2021
Overton Creative worked with the GPT Group to develop a Public Art Plan for 32 Smith Street, Parramatta. The project involves a new $230 million Fender Katsalidis-designed tower that uniquely features a ground level ‘urban room’ event space, an elevated podium terrace facing the Parramatta River. The Arts Plan embodies a strong sense of place for the new development that is reflective of Parramatta’s complex landscape of rich natural and cultural heritage and its dynamic future.
Overton Creative’s role was to support a collaborative creative process between the development team including the client (GPT Group) architect,(Fender Katsalidis) landscape designer and other design professionals and artist/s which generated some distinctive and exciting artwork/s for this landmark site.
M&G NSW – Strategic Business Plan 2018-2020 (NSW)
June – October 2017
Overton Creative developed a new Strategic plan for Museums and Galleries NSW 2018-20. The project involved:
- Facilitating discussion with M&G NSW staff and other stakeholders to identify emerging issues and opportunities that will have a likely impact and/or assist to drive forward M&G NSW’s strategic approach and delivery over the next 3 years
- Re-forming M&G NSW’s strategic context to their key stakeholders, through pinpointing the mutual connection points in forward planning.
- Re-framing the plan to re-build a clear narrative to describe M&G NSW’s overall strategic approach, with particular attention to reinforcing M&G NSW’s relevance to member organisations and funding partners.
- Reviewing and synthesising M&G NSW’s existing and emerging priorities into clear goals and achievable strategies to take forward.
Ginninderry (ACT) – Cultural Infrastructure Assessment
April – June 2017
Overton Creative was employed to assist in the consultation and development of cultural outcomes for a planned new development in the ACT. The Joint Venture (JV) governing Ginninderry is an undertaking between the two development entities; ACT Land Development Agency (LDA) on behalf of the Australian Capital Territory and Riverview Developments Pty Limited (Riverview) on behalf of Corkhill Brothers Pty Ltd (Corkhill). Designed to cater to Canberra and region needs as a growing area, the Ginninderry community will eventually contain 11,500 homes and be the first cross border development between ACT/NSW. The underlying approach is to use ‘culture’ as a strategic asset to achieve Ginnindery’s vision of ‘a sustainable community of international significance’. Overton Creative is worked with SGS Economics on the following integrated components:
- Development of Ginninderry Community Needs Assessment Report – Phase 3
- Consideration of spatial distribution of infrastructure and other social/cultural services including public art/placemaking and cultural tourism
- Stakeholder Consultation: the Working Group, Ginninderry Projects staff, ACT and NSW Government agencies, Yass Council, other key cultural infrastructure/program providers.
Fairfield City Museum & Gallery (NSW) – Cultural Infrastructure Grant
Overton Creative worked with Fairfield City Museum & Gallery on the comprehensive preparation of a grant application for the upgrade of the permanent social history exhibition. An important outcome for Council is continuing to invest in the long-term support of Fairfield City’s cultural life through ongoing development of Fairfield City Museum and Gallery – its facilities, staff and practices.
Garraway Park, Rosebery (NSW) – Preliminary Public Art Plan
October – November 2016
Overton Creative was sub-contracted by OCULUS Landscape Architecture & Urban Design to develop a public art plan for new open space in North Rosebery. Garraway Park is one of more than 40 parks and open space planned for the broader Green Square Area. The parks and recreational spaces are spread across the 278 hectare Green Square area, which will be home to around 61,000 people by 2030. Public art and cultural activity will be used to help facilitate the long term transition of the area from employment-based uses to primarily residential and mixed uses.
Public art in this development will serve to:
- Build connectivity between key elements of the Park and precinct.
- Create a sense of place of the Park and surrounding neighbourhood,
- Provide a focus for community, offering social/cultural benefit to residents, workers, and visitors.
Blacktown City Council (NSW) – EOI for the proposed Aboriginal Centre of Excellence for Western Sydney
July – August 2016
Overton Creative project managed the development of a comprehensive Expression of Interest Submission for Council on the proposed Aboriginal Centre of Excellence for Western Sydney. The project involved the coordination of a multidisciplinary team of consultants including Roots Projects Australia, Social Ventures Australia and Tyrell Architecture Studio to devise conceptual ideas and models that best expressed a ‘grass roots’ community driven approach to the development of a proposal for the Centre. The project also included community consultation, development of community governance models, facilities planning and development.
Wollongong Art Gallery (NSW) – Strategic Plan (2016-2019)
March – May 2016
Overton Creative assisted Wollongong Art Gallery on developing a new 3 year Strategic Business Plan.
Blacktown City Council – Brief/Tender Documentation for a Blacktown Living Culture Centre
March – April 2016
Overton Creative is assisted Blacktown Council (Blacktown Arts Centre) on developing a comprehensive brief for an economic and design feasibility study for a “Living Culture Centre”.
Sacred Currents Inc. (NSW) – Sydney Sacred Music Festival
Overton Creative developed a new strategic business plan for a not-for-profit arts entity – Sacred Currents Inc. Sacred Currents Inc manages the renowned Sydney Sacred Music Festival and aims to produce arts and cultural projects that facilitate a shared experience that transcends difference and creates community.
Tweed Regional Gallery & Margaret Olley Art Centre (NSW) – Strategic Plan (2016-19)
May – June 2015
Overton Creative was employed to develop a comprehensive strategic business plan for Tweed Regional Gallery & Margaret Olley Art Centre.
Wollongong City Council (NSW) – Public Art Strategy
June 2015 – February 2016
Overton Creative was employed to produce a Public Art Strategy that provides a strategic framework for the development and implementation of Wollongong City’s public art program into the future.
Bankstown Arts Centre (NSW) – Strategic Plan
January 2015 – April 2015
Overton Creative worked with Bankstown Arts Centre on developing a new business plan. The Bankstown Arts Centre is a cultural facility, where artists and community groups collaborate to explore ideas and learn, create and experience contemporary community based arts.
Ku-ring-gai Council (NSW) – Review of Ku-ring-gai Arts Centre
November 2014 – June 2015
Overton Creative completed a comprehensive review of the Ku-ring-gai Arts Centre. The review has provided a staged approach to the future development of the Arts Centre and other arts and cultural development outcomes for Ku-ring-gai Council.
Riverside Theatres, Parramatta (NSW) – Resident Theatre Company Proposal
Overton Creative worked with Riverside Theatres, Parramatta on an exciting funding proposal/pitch for a the formation of a Resident Theatre Company to be based in Parramatta. The result was the securing of considerable triennial funding for this new venture from Arts NSW, Crown Resorts Foundation and the Packer Family Foundation. The new entity: The National Theatre of Parramatta aims to become a principal arts company contributing to the continued growth of Sydney’s west – the fastest growing region of Australia.
Campbelltown Arts Centre (NSW) – Strategic Plan & Capital Investment Proposal.
August 2014 – February 2015
Overton Creative worked with Campbelltown Arts Centre on a new Business Plan and a Capital Investment Proposal. What lies at the heart of Campbelltown Arts Centre’s long term strategic approach is to implicitly engage, inspire and respond to the issues of the region’s communities through the production of quality contemporary arts and cultural programs. Along with engagement, creativity and vibrancy also comes the necessity of stability and strength to support an ever growing local and regional creative eco-system. The plans present the next logical step forward for the Centre to not only increase diversity, access and engagement but also to forge new strategic partnerships and support to build ongoing resilience and sustainability.
Riverside Theatres, Parramatta (NSW) – Masterplanning
March – July 2014
Overton Creative worked with Riverside Theatres, Parramatta on a range of strategic and masterplanning projects. These included a new vision, mission and purpose statements, and Cultural Overlay to the Riverside Masterplan. The master plan proposes three options to redevelop Riverside Theatres; each option includes significant building upgrades to the existing Theatres, increased seating capacity, enhancements to the public domain, connectivity to the riverfront and Parramatta CBD and the expansion of back of house functions.
Fairfield City Council (NSW) – Bonnyrigg Public Art Project
November 2013 – July 2014
As a key component of the Bonnyrigg Action Plan, Overton Creative managed a public artwork that celebrates Bonnyrigg’s vision and responds to the positioning: ‘all the world in one place’. The process involved engaging the community and artist in a shared design process, with the artist producing a work that reflects that celebrates the diversity, faith and culture of the people of Bonnyrigg. The work also improves the local public realm and community connections.
City of Sydney (NSW) – Public Art in New Development Guidelines
September 2012 – April 2013
Overton Creative was employed to develop new policy and guidelines for the City of Sydney for Public Art in New Development. The project involved extensive internal and external consultation, the preparation of policy directions and guidelines. The project also involved the development of 12 case studies that illustrate the depth of leading best practice public art commissions internationally, nationally, and locally.
Fairfield City Council (NSW) – Cultural Planning & Night Time Economy
March – April 2013
Overton Creative was employed by Fairfield City Council to undertake an extensive background paper into Cultural Planning & the Night Time Economy. The paper included : A description and definition of the term “Night time Economy”, Summary of current directions and drivers in response to “Cultural Planning and the Night time Economy” and sample strategies applicable to the Fairfield Local Government Area.
Museums & Galleries NSW – Review Submission
Overton Creative completed the development of comprehensive submission to the NSW Independent Local Government Review Panel for the Museums and Galleries NSW.
The submission focused on the effectiveness of Local Government to be major contributor to cultural, social and economic well being of communities across NSW. The submission presented a collective response of Museums & Galleries NSW and its stakeholders to the role of cultural policy, infrastructure and service provision within the context of local government in NSW.
Cultural Arts Collective – Festival Marketing
Overton Creative was employed to develop a programming marketing package for the launch of the Sydney Sacred Music Festival 2012. The program featured a diversity of Sacred Music and World Music from both local and international acts; as well as cross-collaborative arts, film screenings, visual art, and discussion panels.
Campbelltown Arts Centre – Strategic Plan
May – June 2012
Overton Creative was employed to develop cultural policy and new strategic focus areas for the largest arts centre in Western Sydney, Campbelltown Art Centre (Strategic Plan 2012-2015). The planning involved detailed statistical analysis of the local area along with focussed consultations to support priority areas including youth, pacific islander communities, artists etc.
Beresford Road Public School (NSW) – ‘Habit art’ Artist-in-Residence Program
A partnership with NSW Department of Education, Field of Mars Environmental Education Centre & Beresford Road Public School.
Overton Creative project managed a unique participatory, collaborative, and interdisciplinary public art residency project that involve students, teachers and the community developing a site specific artwork for the school based on principles of sustainability and utilising new technologies.